Every Man Jack Debuts First Beard Campaign

Every Man Jack, a men’s grooming brand that says it’s #1 in Beard Care, aims to inspire men to take care of themselves and the world around them with its first-ever campaign.

Titled ‘Them Beardles,’ the campaign features esteemed TV personality, Matt James.

“With a 33% year-over-year growth, we continue to outpace the category’s 16% year-over-year growth,” said Gerry Chesser CEO at Every Man Jack.

Chesser adds, “These developments reaffirm our commitment to elevating the beard category so we can continue to deliver exceptional grooming experiences to our loyal Every Man Jack community, as well as further our reach and appeal to a broader bearded consumer.”

A New Collection

Every Man Jack is also launching its most premium product collection to date, Small Batch Beard Collection—along with its first expert beard ambassador, celebrity groomer, Michael Dueñas.

The three-piece collection is a new direction from the brands existing products, dedicated to inspiring men to indulge in their everyday beard-care routines.

It includes carefully crafted elixir of oils and sustainable, 50% PCR packaging and premium glass.

Each product features a new intoxicating fragrance, Hinoki Spice, with notes of cypress, smoke, and peppery citrus, and is formulated with Jojoba, Squalane, and Avocado oils